Why Your LinkedIn Profile Matters

LinkedIn has become essential for professionals looking to build their network and establish credibility as buyers are more sceptical than ever.
Creating an optimised profile doesn't just make you look good - it drives real results like higher connection acceptance rates and better response rates to your outreach.

Your LinkedIn profile is often the first professional impression you make. According to Koyos, an optimised profile can help you achieve:

• 60-70%+ connection request acceptance rate
• 40%+ positive reply rates

This matters because people are naturally skeptical of connection requests, especially from profiles that look incomplete or untrustworthy and if they not know who you are.

Quick Profile Optimization (Under 10 Minutes)

• Professional banner image - Use your company's branded banner or create a simple professional one - NEVER leave it blank.
• Friendly profile picture - A clear, smiling headshot makes you more approachable.
• Optimized headline - Include your solution and value proposition, not just your job title.

• Grow your network - Aim for 1.000+ connections to build credibility.
• Use the Featured section - Feature case studies, links to easily book a free meeting with you and your favorite (e.g. latest tips for your target group or highlighting an upcoming event)

Additional Profile Optimisation Tips

About section

Use this as a marketing opportunity to highlight:
Who you are and what you doBenefits you provide and problems you solveYour personal motivationExperience and references Personal interests (for relationship building)

Experience section

Don't just list positions.For your current role, explain:
What you do and for whom Key benefits, activities, and results Evidence that builds trust.