Reducing SDR turnover starts on day 1 with a proper onboarding. Get your copy of a proven onboarding plan to ensure a quick ramp-up and long-term success.
Download the SDR Onboarding Plan for free:
Overview of all potential steps you don't want to miss to ramp up your SDRs as quickly as possible.
Fully customizable to your company specific onboarding items.
Provide the onboarding plan to your new SDR to faciliate the ramp up process.
Why SDR Onboarding is Essential for Sales Success
A well-structured SDR onboarding process is not just about training - it directly impacts revenue growth, rep retention, and long-term sales efficiency. Did you ever calculate how much money your company spends on hiring a new SDR? Now think again, if it is more expensive to hire another one after 3-6 months or investing enough time and some extra budget to onboard that person 'perfectly'.
An ineffective onboarding process leads to slow pipeline generation, increased turnover, and lost revenue opportunities. To ensure consistent success, companies need a repeatable, measurable, and scalable onboarding framework.
Companies with structured onboarding see 62% higher productivity in new hires (Aberdeen Group).
SDRs who go through a well-defined onboarding process are 3x more likely to hit quota in their first three months (Salesforce).
Without clear onboarding, the average SDR takes over five months to reach full productivity (Bridge Group).
How to Measure SDR Onboarding Success
A data-driven approach ensures continuous improvement. Companies should track:
SDR confidence and engagement levels
Time to first booked meeting
Activity-to-conversion ratio (calls/emails sent vs. meetings booked)
Ramp-up time vs. quota attainment
Establishing clear 30-60-90 day milestones helps both managers and SDRs measure progress and make necessary adjustments.
The 30-60-90 Day SDR Onboarding Framework
First 30 Days: Mastering the Fundamentals
Objective: Build foundational knowledge before active prospecting.
Deep dive into company, product, and ideal customer profile (ICP).
Training in sales methodology (e.g., Challenger, BANT, MEDDIC, SPIN).
Hands-on CRM and sales tech stack training.
Shadowing senior SDRs to observe real conversations.
